School’s out!

Finally, the mad rush for projects are over. 3 hours of sleep over the past 2 days. School’s out. Internship starts the coming Monday= No holidays.

Oh well….

Advertising, In the future.

We all know, advertising in the past was in fact, just information being thrown at us whether we were watching TV, listening to the radio, reading the papers, walking on the streets and opening our mailboxes too. (This list is not exhaustive) There was no feedback, no way for consumers to give their penny’s worth.
How about the present?

We are now no longer passive consumers, therefore increasing the need for advertisers to listen to a wider range of stakeholders and engage them meaningfully.
A shift from one directional message to 2-way communication between company and customer has taken place through the digital revolution where mainstream usage of internet facilitates peer-to-peer communication.
In this digital era, the rise of the internet and the World Wide Web has created a new frontier for advertisers. Advertisements are now frequently spotted online simply because online advertising is:
1. Huge
2. Able to reach a huge audience
3. Targeted
4. Has good conversion tracking
5. Cheaper
6. More interactive
So how will the future of advertising be like?

• In future, advertisements themselves would are engineered to obtain information of its audience, with the mined data fueling message customisation. Such an example would be a billboard which has a camera to detect how many people pass by it, the duration that they look at it and also the age & gender so it would be personalised to an individual.  Click Digital Advertising Is Watching You. to find out more.

• The rise of social media. Advertising will not only be limited to companys, but individuals too. Individuals can now use social media as a medium to “advertise” themselves.

So does this mean traditional advertising will soon become obsolete?
I’m a firm subscriber to the term “integration” therefore I believe traditional advertising is here to stay. An advertising campaign can never be successful based on digital and interactive advertising alone. There needs to be a balance, a blend. Only then will it reap maximum results.

Make music with your phone!

 

Okays, this doesn’t work on handphones and cordless phones. I suggest you use a pretty ordinary telephone.

You can press the buttons (1,2,3) and the side buttons (6,9,#). Don’t press (4,5,7,8,*, 0). They sound really bad.

Here goes!

Happy Birthday
112163
112196
11#9632
969363

Mary had a little lamb
3212333
222,399
3212333
322321

Auld Lang Syne
11113212
321139#
#9331212
321##91

Frere Jacques
12311231
369369
9#9631,9#9631
191,191

 

My pet fish died after 7 months and I’ve got a bandaged toe ):

Talk about self-pity.

Crazy English

1. The bandage was wound around the wound.

2. The farm was used to produce produce.

3. The dump was so full that it had to refuse more refuse.

4. We must polish the Polish furniture.

5. He could lead if he would get the lead out.

6. The soldier decided to desert his dessert in the desert.

7. Since there is no time like the present, he thought it was time to present the present.

8. A bass was painted on the head of the bass drum.

9. When shot at, the dove dove into the bushes.

10. I did not object to the object.

11. I had to subject the subject to a series of tests.

12. There was a row among the oarsmen about how to row.

13. They were too close to the door to close it.

14. A seamstress and a sewer fell down into a sewer line.

15. To help with planting, the farmer taught his sow to sow.

16. The wind was too strong to wind the sail.

17. Upon seeing the tear in the painting I shed a tear.

Let’s face it – English is a crazy language. There is no egg in eggplant nor ham in hamburger; neither apple nor pine in pineapple. English muffins weren’t invented in England or French fries in France. Sweetmeats are candies while sweetbreads, which aren’t sweet, are meat. We take English for granted. But if we explore its paradoxes, we find that quicksand can work slowly, boxing rings are square and a guinea pig is neither from Guinea nor is it a pig.

And why is it that writers write but fingers don’t fing, grocers don’t groce and hammers don’t ham? If the plural of tooth is teeth, why isn’t the plural of booth beeth? One goose, 2 geese. So one moose, 2 meese? One index, 2 indices? Doesn’t it seem crazy that you can make amends but not one amend? If you have a bunch of odds and ends and get rid of all but one of them, what do you call it?

If teachers taught, why didn’t preachers praught? If a vegetarian eats vegetables, what does a humanitarian eat? In what language do people recite at a play and play at a recital? Ship by truck and send cargo by ship? Have noses that run and feet that smell? How can a slim chance and a fat chance be the same, while a wise man and a wise guy are opposites?

You have to marvel at the unique lunacy of a language in which your house can burn up as it burns down, in which you fill in a form by filling it out and in which an alarm goes off by going on. English was invented by people, not computers, and it reflects the creativity of the human race (which, of course, isn’t a race at all). That is why, when the stars are out, they are visible, but when the lights are out, they are invisible.

Get it?

The 13 types of friends on Facebook .

I was, (still am) never the kind that would jump onto the bandwagon when something new pops up.

Take for example Twitter,and Facebook. I joined Twitter in april 2009 and only started to utilize that platform a month ago. The same for Facebook. Most of my friends started using it in year 1. Facebook here, Facebook there. Finally I gave into peer pressure. All my friends were moving to Facebook, leaving Friendster behind.

After being on Facebook for a period of time, you start to notice the different trends. Because of the features offered, some people take advantage of it to make their online presence known. I have to admit, it’s kinda annoying at times. (Okay, some of them are not that bad)

So here’s a list of the types of ‘friends’ on Facebook:

1 ) The Overzealous Updater

This is the friend who can’t go half a day without sharing What’s On His Mind. Honestly people. We really don’t need to know that you’ve just had your second shower of the day. For that matter, we didn’t need to hear about the first one either.

2 ) The Groupie

This is the friend who has joined more groups than Marcia Brady did that one year in high school when she was overcommitted and frazzled. Asian Americans in Israel who Support Diplomacy with Iran? Really?

3 ) I am my kids

This is the friend who only uses Facebook to post photos of the little ones, or updates that read: “Tommy didn’t feel well today, so he stayed home from school.” Might as well not even have your own profile, just create one for the kid(s), no?

4 ) Spies (who used to like us)

This is the Ex who only friends you so she/he can spy on you and make sure you have fewer friends that she/he does, and that your new significant other is less attractive than she/he was

5 ) The Wanna-be

This is the person who friends someone with the great hope of becoming friends with that person in real life, be it a minor celeb, or just someone the Wanna-Be really admires from a slight distance.

6 ) The Two-Facer

This is the friend who accepts your friend request just to be polite, but then Hides your updates immediately. Unfortunately, you have no idea who the two-facers are.

7 ) The Networker

This is the friend whose main purpose on Facebook is to build a list he can tap when he needs to for work/career. You know these friends because they only message you with e-mails that read “So you still over at Viacom?”

8 ) The Overpoker

No need to explain this one, right?

9 ) The Get-a-lifer

This is the hardcore friend who has nothing better to do but subscribe and follow you via SMS.

10 ) The Attention Seeker

This is the friend who posts status updates that are purposely vague, and therefore beg for a comment. Their status is all about getting you to respond, getting attention, getting sympathy. “Lori is scared, but hopes everything works out…”

11 ) The Over Suggester

Just stop. Okay? Let me figure out who I want to be friends with, okay? Honestly

12 ) The Link-bot

This is the friend who does nothing but share links all day. Links to articles he’s read that he thinks the whole world should be reading, links to movie reviews, links to new games coming on the market, links to his Twitter page where he’s gone and posted 10 more links. There needs to be a limit. Some links are good, especially when they send people to this blog. But let’s impose a 2-link-max rule per day, what do you say?

13 ) The Good Friend

This is the friend who mercifully doesn’t fit in any of the above categories and is, hopefully, just one of many normal, average facebookers you’ve friended. Let’s hear it for the Good Friend!

So what kind of friend are YOU?

http://www.mentalfloss.com/blogs/archives/28968#fb (David K. Israel)

THE WORLD IS FLAT!

The world is flat.

No?

Here’s why.

Globalisation It is the integration of economies, societies and cultures through communication.

Generation 1.0 (Year 1492 – 1800)

The world shrank from a Large size to a Medium size because Christopher Columbus founded the New World* and he opened trade between the Old and New World.  Globalisation was driven only by countries & the government.

Generation 2.0 (Year 1800-2000)

The world shrank from a Medium size to a Small size. Global integration was driven by MNCs.

Generation 3.0 (Year 2001-present)

Shrinking world (and still continuing) from small to tiny. It is the convergence of:

1)   Personal computer- where we are the authors of our own content in digital form

2)   Fiber optic cable- represents the internet, where you can access more digital content around the world

3)   Rise of workflow software- allows you to collaborate on the same digital content from anywhere in the world. (Eg Forums, comments on blogs, chatrooms, video-conferencing)

So what does this mean for us?

• Individuals can now go global by themselves without relying on countries or companies.
• However, competition isn’t just limited within your country, but from other individuals around the world.
• Distance isn’t an issue anymore
• You own strengths and capabilities matter

And how does this link back to the world being flat?

It simply means that the world is a level playing field where everyone has an equal opportunity to succeed!

Procastination

“Procrastination is like a credit card: it’s a lot of fun until you get the bill” -Christopher Parker

How typical of me to get things done only at the last minute. I really should get started on my discussion topic for nct.

It always amazes me that the number of strikeouts in my to-do list pales in comparison to my assignments left undone even though I AM working on them non-stop.

…Or maybe I just ‘think’ I am.

Anyhoo, A new list of items to be done.

1. NCT blogpost #3
2. NCT blogpost #4
3. Research for NCT’s discussion
4. Portfolio
5. PP-memo to director
6. NCT CA2
7. Sign up for barcampsg4

There. I feel smarter and more productive already. ((:

I’m a happy girl (:

Had a short conversation with Chan Luo Er just now.

And, I met the canoe girls in school yesterday.

That makes me a happy girl ((:

Continuous Partial Attention

Continuous Partial Attention (CPA)

That was a sub-topic my group lead for discussion during nct tutorial yesterday.

The main topic was Social Machines but its too lengthy for me to explain in a post. It’ll be too boring.

Oh well, CPA is skimming the surface of data, picking up details that are relevant and moving on to another stream.

A typical scenario of CPA in action would be that you are researching for information for a project and supposed to prepare a presentation slide, but you’re also on facebook, MSN and watching the latest videos on youtube.

Sounds familiar? I bet you all do that on a daily basis.

You may think “that’s the same as multitasking isn’t it?”. The answer, NO.

There is a difference. They are differentiated by the impulse that motivates them. We are driven by a desire to be more productive and efficient. That would be things that are automatic and require very little thinking. Such as Eating while you walk to the MRT. It helps you to get more things done in a shorter time so we are more efficient and productive.

Do you realise when you are on facebook, msn and doing your work at the same time, time seems to fly pass and you never get your work done? That is CPA.

It is motivated by a desire to be connected, to have a presence in the online realm. To put it simply, you want to do everything at the same time therefore, giving each component partial attention. Lets say schoolwork 40%, Facebook 30%, MSN 30%. It isn’t productive and efficient in anyway because you will take a longer time to complete what you have to do.

That’s all there is to CPA. Its a relatively simple concept to grasp.

So guys, when you are supposed to be doing your work and are also doing something else, don’t make yourself feel better by telling yourself that you’re multitasking because now you know what you’re doing is actually continuous partial attention.

Check out these games, if you still dont get what I mean by CPA:
http://www.kongregate.com/games/IcyLime/multitask”http://www.nytimes.com/interactive/2009/07/19/technology/20090719-driving-game.html